A Sample Marketing Plan for a Hotel

The hotel industry is competitive and requires a good marketing strategy. This is an effective sample marketing plan for your hotel business.

The following simple marketing plan is a presentation of the outcome of a broad exploration of the hotel industry, extensive study of current market trends, the strengths and weaknesses of existing hotel businesses, and the submission of particulars exclusive to the hotel industry. I trust that this simple market plan will deliver a comprehensive strategy which will materialize to a highly prosperous business. This is a simple plan, a much comprehensive marketing plan with finer details is also provided.

Current Trends

According to research that I recently contacted, these are current trends in the hotel industry that you should keenly watch. Millennials (those aged between 18 and 34 years), will represent 50% of all are tourists to the country by 2025. Hotels are required to design approaches grounded in this demographic sector. They ought to put into consideration the group’s habits and traits. Satisfying millennials would translate to a boost in your hotel.

Currently, most of the guests are technology-savvy and self-adequate using mobile applications and websites. Hotels must ensure that what they have to offer is up-to-date and operator-friendly. Today, Dubai International Airport is dubbed the largest airport in the world, because of the rise in international leisure tourism. It means therefore that hotels must be able to provide services in several languages, and personalized experiences appropriately matched to the needs and culture of worldwide visitors. Due to the increased need for guests to be responsible for their health, hotels respond by having swimming pools, spas, and well-resourced fitness hubs. In addition to offering healthy food, energizing lighting, vitamin-permeated bath water, and air purification are important. Unbroken connectivity all through the hotel devices and platforms significant.

Majority groups of hotels offer digital janitor and mobile check-in amenities. Aria Resort and Casino in Las Vegas issues guests with high-tech cards, which have the capabilities of detecting their being there and unlocking the door even before they could reach it. By exploring social media, hotels are getting more involved in self-promotion and destination. Mostly, they feature their guests’ comments and tweets on their websites, which acts as an advertising material. Hotels must respond fast and promptly to client’s complaints, especially those made on social media channels like Facebook or Twitter. Responding to customers through these open mediums help uphold affirmative guest affairs and enhance future bookings.

I feel that the above trends are significant because they demonstrate the actual phase that the hotel industry is. For you to conquer competition, you should keep up with the above identified current trends. This helps a great deal in identifying potential competitors and areas that require improvements.

Competitor’s Strengths and Weaknesses

Strengths

Leading competitors in the hotel industry have shown the following powers. Some of the top hotels (more than 1000) sit on large pieces of land, which translates to having room handiness of approximately 95,000 rooms which cater fully for the demands of guests. Moreover, there are several intercontinental names in the industry, which provides for the requirements of worldwide visitors on their holiday to our country. The number of tourist attractions in our nation is on the rise, which means labor cost is low comparing to the rest of the globe. Low costs of labor provide better terms for owners of the hotel which mean there is a high potential for growth in the industry.

Weaknesses

The high cost of land is a chief limitation in the hotel industry. It requires 50% of the whole project budget. The high tax structure in our country increases the hotel expenditure, which leads to the hotels charging high fees to the customers. Additionally, some hotels offer incomplete services which do not conform to international standards.

Marketing Strategy

Promotional strategy

The campaign’s key message would be to attract new customers to visit the hotel, as well as informing the existing clients of the availability of rooms at competitive prices, excellent facilities: a mini-spa on every floor: free aerobic classes three times a week: a musical entertainment in the lounge every evening. It should also inform the public of the range of local dishes prepared and the availability of hotels in downtown areas. The commercial should incorporate the hotel’s key features and its major selling points, which will make it stand out from the other hotels. As mentioned above, Millennials constitute a major client base. The campaign should, therefore, target that particular group.

Based on the above analysis, it is my belief that using a Television Commercial will prove highly advantageous for your business. It has numerous benefits compared to other methods. The television is a flexible and a convenient medium of advertising. It’s general acceptance, and the comfort with which the information will reach millions of customers locally and internationally makes it our preferred channel. You will be in a position to show the different viewer amenities in the hotel, as well as explain to them why they should choose your hotel over other hotels. The impact created by a television commercial last for a long time. The marketing should incorporate sound, motion, color and some drama which acts as a persuasive tool. The hotel’s stunning models, captivating graphics, and elaborative sets must be featured in a single presentation. More than 95% of the households in our country own a television. Using it for the campaigns will assure you of close to 100% coverage.

An example of an Ad.

“Safe Harvven group of hotels now offers a luxurious getaway with a mini-spa, free aerobic classes, and musical entertainment on the lounge. Our guests get to experience the taste of local dishes prepared by the best chefs in town. A comprehensive advice service is open to all guests. Welcome to Safe Haven and have an experience like no other”.

b. Internet Strategy

I believe that internet marketing is paramount to the success of any business. You should come up with strategies for marketing your business which will be achieved through various social media platforms. Some of the strategies are having a website for the hotel, which will include the location of the hotels, contact details, and special features. The website should include a feedback slot where clients will post their comments, which will enable the hotel to know how the clients feel about their services. Additionally, you should open a Facebook page and a Twitter account for the hotel, to widen the area of interaction.

Marketing Projections

Upon implementation of the above marketing strategy, various outcomes can be forecasted. The costs are prone to rising because of constant advertising, but they will eventually go down after the public is acutely aware of its services. The number of visitors coming to the hotel will increase by 20% within the first three months. The guests will extend their stay due to the incredible services that the hotel will offer. The hotel will experience a rise in profits up to 30% after three months of always creating awareness. In a bigger picture, the competitors will also pull up their socks upon facing stiff competition from your hotel.

Maintenance

I advise that the Television commercial is run on a daily basis for three months to erase fully any questions that the public might have. It’s also important that you have a particular person who will be in charge of running the social media sites. He/ she should respond promptly to any questions or comments from the clients.

Cost Breakdown

Mode of Campaign	Setup Process	Setup Cost	Cost of Media	Continuation Cost
Television Commercial	Production & Design	$65,000- $8 million	Approx. $340,000 Per a 25 sec ad	Agency hourly rate & Cost of Media